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Home >Media Kit Work Stats
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Work Statistics
 
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  • Median income of households headed by 50-to-54-year-olds was $52,045 in 1997-higher than any other age group
  • The 35-to-54 age group accounts for 48 percent of the nation's labor force, but only 33 percent of the unemployed
  • 7 in 10 couples aged 35 to 54 are dual-earners
  • 56.3% of managers and professionals are aged 35-54
  • Nearly half of all Boomers have taken adult education courses in the past 12 months, most for job advancement

    Source: The Baby Boom, New Strategist Publications, 1999.

    Compared to the general online population,
  • 50% more Boomers bought computer hardware for work in the last 6 months (35.2%)
  • 46% more Boomers bought business/office supplies online for work in the last 6 months (5%)
  • 51% more Boomers took at least one round-trip flight in the last 30 days (23.8%)
  • 61% more Boomers rented at least one car for business in the last 3 months (20.4%)
  • 50% more Boomers stayed at a hotel overnight for business in the last 3 months (26.8%)
  • 47% more Boomers are senior managers (16.8%)
  • 51% more Boomers are self-employed as CEO /Chairman /Owner (10.7%)

    Note: All Boomer figures represent behavior of individuals aged 35 to 54, unless otherwise stated. Figures in parentheses represent absolute percentages of Boomers taking part in respective activities.

    Source: @Plan, Dec. 99. Figures reflect behavior of Boomers who have been online 3+ years vs. the general online population
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